Dustcontrol Aircube 60

My work creates value for Dustcontrol by making an invisible problem visible.

Dust and air quality are difficult to communicate — especially in traditional marketing.

By working in real, dusty construction environments, I’m able to capture authentic situations that clearly show how the product performs on site.

This results in content that is:

• More believable

• Easier to understand

• More effective for marketing and communication

This video showcases the Dustcontrol Aircube 60, a lightweight and portable air filtration system designed for construction sites and professional environments.

Filmed at Artillerigatan in Stockholm in collaboration with Rival and Dustcontrol, the project captures real working conditions without staging or retakes. The focus was to make invisible dust visible and demonstrate how the Aircube 60 improves air quality, safety, and working conditions on site.

Through authentic construction footage, the video highlights the product’s mobility, ease of use, and performance in real environments. This type of content helps construction companies communicate complex problems in a clear and relatable way.

Construction video production in Stockholm by Etienne Vogel.